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De Wulf and van de Mosselaer (2011a, September 18). Research getting a C-Suite seat. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/research-getting-a-c-suite-seat
Phillips and Hill (2011a, September 18). Research in a world of irrational expectations. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/research-in-a-world-of-irrational-expectations
Rédier and McClure (2007a, November 14). Let the product talk. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/let-the-product-talk
Williams, M. E. (2007a, May 07). Insights vs findings. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/insights-vs-findings
Desmet, P. (2006a, June 15). The basic of design for emotion . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-basic-of-design-for-emotion-
Sampson and Bhaduri (1987a, January 01). Qualitative data. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/qualitative-data